Why I Suspect PK will be a Major Hit in Japan

PK, the provocative Aamir Khan film that harbored a potent anti-organized religion message, conjured up multiple shit storms everywhere it played in India but industry analysts should predict positive yields during its Japanese box office run this October.

The Bollywood film laid bare all the problems that arise from the country’s oftentimes strict reliance to superstitions and cults hence it caused a huge uproar in many states such as Gujarat where crowds stormed theaters armed with bats calling for a ban.

“It wouldn’t be a tall claim to say that PK resembles an anime film in that regard more than a Bollywood film.”

But PK should cause no such controversy in Japan, a country where religion is a private matter and thus is never discussed or preached openly in any public setting. Doing so is even considered by some to be taboo.

Japanese audiences will likely look past the film’s questioning of organized religion and instead take delight in the film’s pastel palette, buoyant musical numbers and overall cutesy vibe which is very much in line with Japan’s Kawaii culture.

It wouldn’t be a tall claim to say that PK resembles an anime film in that regard more than a Bollywood film.

If PK‘s distribution studio, UTV Motion Pictures, plays its promotional cards right, the film will open the floodgates of Bollywood soon in Japan.

Rashad

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