Ae Dil Hai Mushkil is another efficient product off of the Karan Johar Dharma Productions conveyor belt. It’s sturdy, reliable and will guarantee customer satisfaction but as someone who’s never been a frequent shopper at K-Mart (the “K” here being an obvious nod to Karan Johar’s unhealthy predilection with the letter and the “Mart” because Karan’s films are as corporate as they come), I had no desire to see Ae Dil Hai Mushkil.
That does not not however mean that I’m not happy it’s done so well. I am. I’m incredibly happy for its monstrous success – as of today, the film has raked in an astounding 122 crores in just five days.
The reason being that it has propelled its universally loved lead Ranbir Kapoor, who’s career has been flailing for a number of years now, back to the top where we want him. It will hopefully do for him what Juno did for Jason Bateman’s or Kiss Kiss Bang Bang did for Robert Downey Jr.
Ae Dil Hai Mushkil, a quintessential Bollywood melodrama devoid of substance, is what Kapoor needed to do in this stage of his career, whether we, or Kapoor himself, likes it or not.
Ranbir has received recognition for his skills as a thespian which far exceeds that of his contemporaries but because we live in a logically unsound world where Bieber sells millions but Tom Waits is virtually unheard of, Ranveer Singh is the one making headway.
But in order to cement his return, Ranbir will need to be more shrewd with his decisions from here on out lest he encounters another pitfall.
We are with you, bubbeleh.