Bollywood icons, Amitabh Bachchan and Kangana Ranaut star in a PSA aimed at promoting Indian PM Modi’s national Swach Bharat campaign.
The PSA takes the ancient Babylonian proverb “cleanliness is next to godliness” literally with Kangana taking on the role of the Hindu goddess Lakshmi who abandons her devout followers who litter.
Hindu nationalists will probably be in uproar and call it sacrilege, but most people seem to have taken delight in it. The video has, within a single day, garnered a whopping 250,000 views with the vast majority of people “liking” it.
PM Narendra Modi initiated the campaign, reportedly India’s biggest anti-litter campaign, in 2014 and has involved over 3 million government employees and college students to implement it. The campaign has born fruit with 10 districts in India being ODF (Open Defecation Free) since its inception and many major cities such as Surat and Chandigarh now considered clean by developed nation standards.
Watch the PSA here: