“Ae Dil Hai Mushkil” Will See The Light Of Day


Ae Dil Hai Mushkil, another Bollywood film that has faced the scorn of childish bureaucrats, will be released on October 28th, as scheduled.

The Hindustan Times writes:

“Ae Dil… director Karan Johar, producers’ guild president Mukesh Bhatt met Maharashtra Chief Minister Devendra Fadnavis and Mr Thackeray, whose Maharashtra Navnirman Sena or MNS is among outfits that had threatened to vandalise cinemas and block the film as it stars Pakistani actor Fawad Khan.
“We had a constructive meeting. Shared emotions of industry. For us, India comes first. I have assured Chief Minister that…we’ll not work with Pakistani actors,” Mr Bhatt said.

Claiming victory, Mr Thackeray said, “All the producers who have Pakistani artistes in their film will as penance have to pay some money. I suggested Rs. 5 crore per film… and give the money to the army welfare fund.”

I’m starting to believe that political controversy surrounding a film’s release is now every big Bollywood production house’s promotional tactic as evidenced by the asinine controversy surrounding film Udta Punjab, which went on to become one of the biggest hits of the year despite the film being a godawful watch.

As the adage goes “there is no such thing as bad publicity”.

Image: Ben Vautier.


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